PPC – What is Pay Per Click advertising?

PPC stands for Pay Per Click, this is the all-encompassing term for online paid advertising, and will typically charge you every time your site receives a click (as the name suggests). Ads can appear on a search engine results page (SERP) or on other websites, depending on the type of campaign you choose to run – more on that later.

Google has the biggest and most popular PPC offering, known as Google Ads, which includes a network of over 2 million websites reaching 90% of all people using the internet. Bing also offers PPC, known as Bing Ads, and works in partnership with Yahoo to supply ads to their search engine.

Here at Spidersnet we offer a Google AdWords package where we can take care of your PPC campaigns for you. To find out more about our AdWords package, click here.

We also have a number of helpful guides in our Learning Hub so you can learn more about PPC in your own time. Click on the links below to read some of our PPC guides…

A beginner’s guide to PPC for car dealers

Pay Per Click advertising – 8 top tips

What is GDN and why is it effective for car dealers